ARTIST BRANDING

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Here are 4 simple steps you should use to develop your brand and career. If you are an emerging independent artist, these key concepts will make a massive difference to your music releases and growth. 

In this video, Kato On The Track explains why your brand connects your music to an audience and fanbase. In addition to great music, a strong brand is often the foundation of a professional career.

Creating great cover art for your music releases that supports your artistic vision, message and intention is so important! This video explains why emerging independent artists should pay attention to the quality of their cover art and its creative development. 

Press shots are not the same as general photography. In this video, we explain how to plan your photo shoot, common mistakes to avoid, and ways to ensure you get the best shots that will make you look great!   

This video from the BRANDMAN | No Labels Necessary channel is a great explanation of how finding your artistic community, being consistent, and adding value will help you build a fanbase from scratch.

All artists need to have their own brand guidelines. This video from effie summers creative provides a great explanation of what these guidelines are and how to create them yourself

Writing your own press releases is a skill that artists should practice. Check out this video from Ditto Music for a great outline of how to write one, and the key parts you need to consider.

In this video from the brilliant Burstimo channel you can find a great example of how to write a press release along with key sentences, paragraphs and all the component elements

Check out this video from CD Baby, for a short, straight-to-the-point video about using Canva to create cover art for your music releases

Great video from KDMR Music that you should check out before beginning to write your artist biography. The key points covered explain the most important qualities your artist bio should have.