The Artist Guides
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ARTIST CONSULTATIONS

ARTIST DEVELOPMENT REIMAGINED FOR THE MODERN MUSIC INDUSTRY

1-2-1 CONSULTATIONS

Book your first consultation today.


We review your music, artistry, and current situation to provide you with bespoke professional guidance to develop, release, and promote your music.


We can continue working with you on an ongoing basis, as much or as little as you want, to help you grow and develop. Our consultations are flexible, there is no minimum booking, and you can book whenever you need.


In addition, we provide individual consultations on a variety of specific topics to help independent artists with any aspect of their development or knowledge.


We work with you regardless of your level of experience and at any stage of your journey.


We’ve helped thousands of independent artists, now let us help you to make the most of your talents.


Modern artists see the benefit of investing in themselves. We invite you to see for yourself the difference our consultations make.

How to book

Contact hello@theartistguides.net. 


Get in contact and we will arrange a booking directly with you. If you have any questions, please be sure to ask.


Price: £65 per consultation session


Delivery: Online video call

CONTACT US NOW

ARTIST DEVELOPMENT PROGRAMME ONE

PREPARE A SUCCESSFUL MUSIC RELEASE CAMPAIGN


Description  

  

If you want to release your own music, then this programme shows you how to prepare a successful release campaign. You will learn the best current strategies for releasing music and be guided in how to create all the promotional and marketing assets you need.

 

This programme consists of 6 guided sessions that take you through everything you need to know. Each session is 1-2-1 and provides specific guidance for you and your music. This is more than just learning; it helps you fully understand for yourself and become empowered to put it into action.


This programme has been developed from the thousands of consultation sessions we have delivered to independent artists. Most artists need the same help and the same questions answered. This is a structured hands-on programme where we walk you through a process and get you the results you want. Let us help to get you from your current level of success up to the next! 

 

What You’ll Learn

  

  • Successful and current release campaign strategies
  • Everything you need to do before you set a release date
  • What assets and materials you need for a release campaign
  • How to create effective campaign assets
  • Biography, press release, artwork, press shots, social media content, etc.
  • How to develop your artist brand
  • How to find your audience and begin building a fanbase
  • Who in the music industry you need to contact and how to find them


Programme Contents

  

  1. Campaign Strategy and Your Artist Brand
  2. Artwork, Press Shots, and Visual Media
  3. Artist Biographies and Press Releases
  4. Online Presence, Social Media, and Content
  5. Find Industry Connections and Your Audience
  6. Review Campaign Assets and Next Steps  

  

Who is this Programme For?

  

  • Artists who want to release their own music and build success
  • Suitable for all levels, from debut artists to multiple album artists
  • Solo artists or bands of any genre
  • For those who want to make things happen!


Requirements

  

  • You require a minimum of 4 new singles finished and ready to release
  • You should be prepared to work independently (at least 3 hours per week) between each guided session. This will allow you to create the assets you will need for your eventual music release campaign
  • The more time you can spend on creating quality assets the better chance your campaign has of success 


Delivery

  

  • The programme’s 6 sessions take place once a week at a pre-agreed time.
  • All sessions are delivered online


How to book

Contact hello@theartistguides.net. 


Please include links to your music. We will arrange a start date with you and then take payment. If you have any questions, please be sure to ask us.


Price: £345

CONTACT US NOW

ARTIST DEVELOPMENT PROGRAMME TWO

RUN A SUCCESSFUL MUSIC RELEASE CAMPAIGN


Description  

  

If you want your music releases to be successful, then you need to run great release campaigns. This programme takes you through an entire single-release campaign in real time. We work alongside you week by week and guide you through everything you need to do. A successful campaign requires you to know what to do, how to do it, and when to do it, and that is exactly what this programme delivers.


This programme is a series of 9 weekly guided sessions. Each session covers what you need to do each week as you approach your single’s release date from securing distribution up to your initial post-release activities.

 

The programme covers all marketing, promotion and pitching required. You will learn who to pitch your single to, how and when to pitch, along with guidance on pitch follow-ups and campaign timings. This includes PR, blogs, radio, playlisting, Spotify etc. It also covers your social media and online strategies and how to communicate your artist brand across your campaign.


This is a structured programme of 1-2-1 private sessions. This is more than just learning; we are with you each step of the way. You will not only understand how to make your release campaign successful but will be able to move forwards independently on your following releases with confidence.   


 

What You’ll Learn

  

  • Successful and current release campaign strategies
  • Campaign marketing, promotion, and pitching
  • Finding contacts
  • Release campaign activity timings
  • Campaign branding
  • How to PR your single
  • Pitching to radio, blogs, and playlists
  • Social media, online and fanbase promotion


Programme Contents

  

  1. Campaign Strategy, Preparation and distribution
  2. Online, Spotify (DSPs), Web, Social Media Overview
  3. Radio Pitching
  4. Blogs and PR
  5. Playlist pitching and finding contacts
  6. Spotify pitching, editorial playlists
  7. Social media and fanbase pre-release strategies
  8. Release week activities and strategy
  9. Post-release activities and strategy 

  

Who is this Programme For?

  

  • Artists who want to release their own music and build success
  • Suitable for all levels, from debut artists to multiple album artists
  • Solo artists or bands of any genre
  • For those who want to make things happen!


Requirements

  

  • You require a minimum of 4 new singles finished and ready to release
  • You require marketing assets ready prior to joining. These are: cover art, press shots, press release for single one, artist biography
  • A list of relevant industry contacts
  • You should be prepared to work independently (at least 3 hours per week) between each guided session. 
  • The more time you can spend on your campaign, the better your chance of success 


Delivery

  

  • The programme’s sessions take place once a week at a pre-agreed time.
  • All sessions are delivered online

How to book

Contact hello@theartistguides.net 


We will arrange a pre-enrolment call with you to discuss your plans. 

A suitable start date will be agreed with you before we take payment. 

If you have any other questions, please be sure to ask.


Price: £475

CONTACT US NOW

Testimonials

BARNEY LISTER 

WRITER, PRODUCER, ARTIST

IVOR NOVELLO WINNER 2021 

 

Very supportive of everything I wanted to achieve. Listened to me and my music as I went through anxiety about what I was doing, which was a vital development stage in my career.

Intro’d me to a very well-connected A&R at Universal Music...and led me all the way to where I am now. All of that was off the back of James’s foresight...and his belief in my abilities as a music maker. James’s attitude, talent and openness is what makes him a huge asset to have on board and is the reason he has keys to the next steps in the music business 

 

RICHARD FAIRLIE

ARTIST



Imperative in helping me start my music career. His advice and mentorship lead to me successfully getting excellent, passionate and caring management alongside signing with Columbia Records. 

Helped advise me with my first ever release, ‘Give Me Your love’ which now sits at 1 million streams on Spotify alone. Also, advised me on social media release plans, distributors that would best suit me, methods to increase my playlist reach alongside gig recommendations.

PETE SIMMONS

A&R MANAGER 

UNIVERSAL (UMPG UK)


My first call when looking for new songwriters and musicians. I have signed an artist he taught after he spent some time getting my artist prepared for the intensity as well as challenges that come with the music industry. 

His strategy is second to none... I couldn’t recommend James any higher. 

BRUCE GAME

ARTIST, VOCALIST

LOS BRAVOS


The Artist Guides is a one-stop-shop for musicians who are seeking a straightforward path to getting their music heard globally. Sean and James are not only music industry experts and artist managers but also have many years of music academic experience. What they offer is priceless and suitable for self-managing artists of any level.

TRAGIC SASHA

ARTIST



Have been advising me on my music career as an artist for a couple of years now. Every meeting has been extremely informative, professional and encouraging. The advice given me has been very beneficial and has probably been a big factor in any successful releases I’ve had as an artist so far. 

CRAIG SHARDLOW

A&R MANAGER

POLYDOR RECORDS 


I signed a band recently called APRE whom I first met at one of James' demo sessions that he diligently plans every year. They're one of many of that have gone on to create amazing careers for themselves under James' stewardship, whether that be as artists themselves, or songwriters. I couldn't recommend enough...the most enthusiastic for new music amongst any professional I've met 

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